GEORGIA FOOTBALL
As Creative Coordinator, I worked closely with our coaches and staff to fulfill all in-office and recruiting needs and assisted in marketing the program. I created graphics for recruiting and manage a team of creatives to create a large variety of recruiting graphics to help the coaches communicate with recruits. I art directed and photographed official visit photoshoots and coordinated with our creative team to build the most unique photoshoot experience to set us apart from competing organizations. On game days, I managed all of our official social media accounts and posted throughout the regular season and post-season.
Through my position, I was responsible for the creative development of recruiting graphics that contributed to signing the #1 Ranked Recruiting Class in the Nation (2020).
Social Media, Recruiting Graphics, Art Direction, and Photography, & Print Materials
Social Media
National Signing Day Logotype
Clemson Game Announcement
Recruiting Graphics
NIL Concept Graphics were used to convey a myriad of possible brand endorsements due to the recruit's success and affiliation with the University of Georgia.
Darnell Washington – Tight End from Las Vegas, Nevada
Concept: Nevada is known for many things, especially the scorching heat. The intention behind this was to liken the heat of the sauce to the heat of the city and the heat of the player's performance. Making it a complimentary brand pairing.
NIL Concept Graphics were used to convey a myriad of possible brand endorsements due to the recruit's success and affiliation with the University of Georgia.
Kelee Ringo – Defensive Back from Scottsdale, Arizona
Concept: Kelee's mother is a flight attendant. The intention of the campaign was to juxtapose Kelee and his family to air travel with a brand based in Atlanta, Georgia, and also has ties to the UGA community.
Art Direction & Photography - Conceptualization and execution
Print Materials - Media Guide Covers, Offer Letters, etc.
SEC Championship Team Hotel Key Card
